Brand Archetypes
Understanding the Power of Visual Storytelling in Branding
Brand archetypes are symbolic representations deeply rooted in human psychology. They serve as guiding principles for crafting a brand’s identity and communications strategy, anchoring it in relatable narratives and emotional connections that resonate with target audiences.
This project is an atypical reflection of each archetype's style and character in the postmodern era.
It aims to explore brand archetypes by examining the emotions they evoke in viewers. It offers a chance to immerse oneself in a particular mood without using words. This work involves a lengthy process of analyzing brands, their tone of voice, design solutions, and communication strategies with customers. But most importantly, how the customers themselves respond in return.